Privacy Policy
Privacy Policy

June 12, 2007

 
Privacy
Privacy is important to us. It is our policy to respect and protect the privacy of all site visitors and registered members.
 
Consent
By using our Site, all site visitors and members agree to the terms and conditions set forth in this Privacy Statement and the Master Terms of Use INCLUDING ALL LIMITATIONS OF DAMAGES PROVISIONS which are an integral part hereof. All site visitors consent to the collection and use of information by ELTR as disclosed in this Privacy Statement. By accessing the website , you agree to be bound by the terms of this Privacy Statement and the terms of the master terms of use agreement which is hereby expressly incorporated by reference as though fully set forth herein. If you do not agree to the terms of this Privacy Statement, please do not access the website. Each time you access the website, the current version of the Privacy Statement will apply. Accordingly, when you access the website, you should check the date of this Statement (which appears at the top) and review any changes since the last version.
 
Information Collection
ELTR collects information from site visitors in several instances. In order to fulfill the various requests of site visitors and members, site visitors may be requested to provide contact and/or credit card information. If we have trouble processing a payment, order, request, or completing a delivery, this contact information will be used by ELTR to contact the site visitor or member.
 
Information Use
We monitor traffic patterns on the Website for aggregate use to analyze trends and administer the Website in order to improve its layout and design and permit Website personalization and streamlining to create the most meaningful experience possible for our site visitors. In order to perform analysis permitting such personalization and improvement of Site design and site visitor experience, we may employ suitable third parties with whom we share the information necessary to accomplish these objectives. These statistics include no personally identifying information.

Where appropriate, we share aggregated statistical information with current and prospective business partners. These statistics include no personally identifying information.

We use a credit card processing company to process payments on behalf of our members and purchasers of services on the website. Depending upon the services ordered we may also use outside service providers suppliers and/or delivery companies to assist us in completing orders. We share with them the information necessary to enable such card processing, fulfillment, and order completion (i.e. name, address, and as appropriate, payment information).

Additionally, we partner with trusted third parties to provide site visitors with offers or services which may be of value to our site visitors. In such instances, we may share, sell or rent a site visitor's name, phone number, postal address and ordering information to such third parties to enable them to notify appropriate site visitors of such offers or services. We will never provide credit card information and you will always be provided with the opportunity to unsubscribe from any such list.

Except as described in this Privacy Statement, we will not sell or rent your e-mail address. ELTR may share e-mail addresses with reputable third parties in order to help ELTR provide better service to consumers. These third parties agree not use your information for their own marketing purposes.

We may provide personal identifying and account information in special cases such as enforcement of our Terms of Use, or as required by law or legal process to protect and defend the rights and safety of the website and its site visitors. This includes exchanging information with other entities, governmental agencies, or companies for purposes of fraud, credit risk reduction, criminal investigations and attorney ethical violation investigations.

Our Site also contains links to external Internet sites operated by members and/or non members of the ELTR website as well as co-branded sites, (third party websites) which may be operated by an external party and they may have privacy practices that differ from ours. A co-branded site is a Website, usually operated by a third-party, and displaying that third-party's name along with the ELTR name and logo. Such co-branded sites offer ELTR approved goods or services to our site visitors. When you click on links that take you to such third party websites, external or co-branded sites, you will be subject to their privacy policies, and we encourage you to become familiar with that party's privacy policies as these may differ from those utilized on our website. Please note that this Privacy Statement applies solely to information collected by ELTR on our Site and, while we strongly support the protection of privacy on the Internet, we cannot be responsible for the privacy practices of other Websites, uses of the information collected by other Websites, or the content of those other Websites.
 
Code
Cookies are routinely used by most, if not all, E- commerce merchants, including ELTR. A cookie is a piece of data stored on a site visitor's hard drive through the Web browser program containing information about the site visitor which enables us to track and personalize the Site to enhance site visitor experience.
 
Security
Strong precautions are taken to protect the information of the site visitors of our Site. When site visitors submit sensitive information via the Site, that information is protected both online and off-line.

We take credit card information security seriously and use a variety of technical solutions to make use of our website safe. Furthermore, your information is encrypted and is protected utilizing the industry standard Secure Sockets Layer (SSL) encryption software.

While we use SSL encryption to protect sensitive information online, we also protect site visitor- information off-line. All of the information of our Site's site visitors, including the sensitive information mentioned above, is maintained in a restricted section in our offices. Only those of our employees who need the information to perform a specific job (for example, our account or customer service representatives) are granted access to personally identifiable information. Furthermore, our employees are kept up-to-date on our security and privacy practices.

Unfortunately, no data transmission over the Internet, or method of electronic storage, can be guaranteed to be 100% secure. As a result, while we strive to protect your information, we cannot guarantee its absolute security. IN NO EVENT SHALL ELTR BE LIABLE FOR SPECIAL, INDIRECT, EXEMPLARY, OR CONSEQUENTIAL DAMAGES OR ANY DAMAGES WHATSOEVER, INCLUDING BUT NOT LIMITED TO, LOSS OF USE, DATA, OR PROFITS, WITHOUT REGARD TO THE FORM OF ANY ACTION, INCLUDING BUT NOT LIMITED TO CONTRACT, NEGLIGENCE, OR OTHER TORTIOUS ACTIONS, ARISING OUT OF OR IN CONNECTION WITH THE USE, COPYING, OR DISPLAY OF THE CONTENTS OF THIS SITE, EVEN IF ELTR OR AN AUTHORIZED REPRESENTATIVE OF ELTR HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES..
 
Communications
ELTR occasionally sends our members and site visitors announcements and updates, which contain important information about the Site and service offerings which we believe to be of value to our members and site visitors. In order to do this, we may enhance or merge the information we collect on the Site with data from third parties for purposes of marketing products or services to our customers and site visitors.

We may communicate with site visitors of the Site via e-mail, telephone, mail, or fax in order to provide requested services, content, product information, notification of special offers, or in regard to customer service issues relating to an account. The site visitors of the Site are always given the opportunity to 'opt-out' of having their online information used for purposes not directly related to the Site at the point at which we ask for the information or when they receive an online requested promotional communication.

Members can always update the personally identifying information that they have provided to ELTR simply by accessing and updating their account information on the Site.